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Thread: More Boutiques Opening!

  1. #11
    Quote Originally Posted by Ticktoc View Post
    I think it's safe to say if you walk into Ernest Jones you've walked into H Samuel, they sell exactly the same cheap nasty offerings.
    Yes its a good move by Bremont moving into the low end outlets as they are managing an exit from individual stores with a lot more pedigree. How many sales have been highlighted on this forum for jewelers that have given up on the brand in the past couple of years.
    In Manchester last weekend for a shopping trip where Bremont has been taken up by Ernest jones but Chisholme Hunter has already ditched Bremont and on top of that my local AD is on the brink of doing the same, not a good direction to be going in.
    I don't agree with your first comment. Ernest Jones and H Samuel are significantly different. Ernest Jones sells Tag Heuer and Rado amongst others, not brands that you would ever find in a H Samuel store. Still not where Bremont should be in my opinion.

    I don't follow your second comment, sarcasm perhaps? I didn't know that Chisholm Hunter had ditched Bremont, that's bad news as they've been quite a supporter of the brand over the years. Which other jewellers have given up on the brand?

  2. #12
    Quote Originally Posted by Farhad19620 View Post
    but they have to do what they think is best for them. Bremont will decide how their brand will look, how should the customer feel when they make contact with the brand, where should the brand be located in consumers’ minds.
    you're quite right, however, over the last couple of years, that focus seems in my view to have shifted. When I first heard of the brand and became a customer, I got the impression that they were a boutique brand, relatively niche, promoting engineering within the UK and their ultimate aim was to create their own movement. When was the last time you heard talk about when the new movement will be released? Getting involved with the owner of Ernest Jones no longer suggests a boutique brand. For that you need to be on a stand next to Rolex, Omega, possibly Tudor, may be even Breitling but not Rado, Baume and Mercier etc.

  3. #13
    If Bremont do indeed go into Ernest Jones and H Samuel, the price point will need to change.

    It is a shame, I love the brands own run boutiques they are fantastic, I thought that supplemented by various high end independ jewelers was the perfect pitch point for Bremont.

    As to the in house movement, it is being worked on, it is in the pipeline, and will happen, but no official time scale, according to the sales manager in one of the boutiques.

  4. #14
    Moderator RedsBluesGreens's Avatar
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    Quote Originally Posted by theancientmariner View Post
    I didn't know that Chisholm Hunter had ditched Bremont, that's bad news as they've been quite a supporter of the brand over the years.
    Yes, this was the reason behind the rather crazy sales we saw on their website around this time last year (and also towards Christmas..)

    Quote Originally Posted by Jenks78 View Post
    If Bremont do indeed go into Ernest Jones and H Samuel, the price point will need to change.
    Jenks78, welcome to the forum, thanks for joining - always good to have new people!

    Interestingly, I see Bremont now appear on the Ernest Jones website, they weren't on there when I looked the other day. Have a look here: Bremont at Ernest Jones
    Last edited by RedsBluesGreens; 08-08-2021 at 08:14 PM.

  5. #15
    Bremont have been in the St Anne's Square branch in Manchester for quit a while now, 2yrs or more If my memory serves me right. Sometimes that can be a reason for another retailer to drop a brand,I know that happened in Harrogate a few years back. The lady in Chisholme said it was because Bremont were opening their own boutiques.
    Only found out about my local AD when I dropped my Boeing mk2 in for a service over a month ago.
    Last edited by Ticktoc; 08-08-2021 at 11:36 PM.

  6. #16
    Quote Originally Posted by Jenks78 View Post
    It is a shame, I love the brands own run boutiques they are fantastic, I thought that supplemented by various high end independ jewelers was the perfect pitch point for Bremont.

    As to the in house movement, it is being worked on, it is in the pipeline, and will happen, but no official time scale, according to the sales manager in one of the boutiques.
    I agree which is why I find the Signet collaboration in the UK quite an odd decision.

    Your comment about the in house movement has been the same for the past few years from the sales side. However, the building of The Wing was supposed to be in part to bring all the manufacturing under one roof which would enable the manufacturing of an in house movement. Makes sense but there hasn't been anything new presented. I've started to wonder whether the passion for creating a movement in the UK has been superseded by cost implications.

  7. #17
    Quote Originally Posted by RedsBluesGreens View Post
    Interestingly, I see Bremont now appear on the Ernest Jones website, they weren't on there when I looked the other day.
    I think that you may have just missed them, either that or they had been removed from the website for short while. Bremont have featured on the Ernest Jones website for at least a year - I know as I check their sales from time to time

    curiously, I was on Beaverbrooks website and where as they used to stock Bremont in their stores, now they don't seem to list any in stock, all are just available to order with despatch in 24-48 hours.

  8. #18
    Quote Originally Posted by Ticktoc View Post
    The lady in Chisholm said it was because Bremont were opening their own boutiques.
    seems a little bit pre emptive. Given that they've only announced potentially three new boutiques I can't imagine it affecting Chisholm Hunters sales too much.

    was it Chisholm Hunter that used to advertise a rose gold Victory on their website?

  9. #19
    RedsBluesGreens thank you, long time reader, but thought it was time I posted.

    If these boutiques are like for example the omega boutique within a goldsmiths, and the staff specialise in Bremont, and they have the same feel as their own current boutiques, it good be a good thing, and draw more people into the brand.

    Perhaps it's a cost effective way to get the brand out to the wider public.

    Let's see what happens.

  10. #20
    Beaverbrooks are showing a few in stock all reduced by 15%.
    My Boeing Mk2 went in for a service on the 2nd July, assuming it wasn't hanging around to long at the AD I only received an estimate yesterday with an eight to ten week completion time, a sign of the times I suppose. Dh88 getting some much needed wrist time.

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