Stumbled across this write up on British watchmaking. Quite a good read.
Apologies if you have seen it before.
https://www.watchtime.com/featured/t...h-watchmaking/
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Stumbled across this write up on British watchmaking. Quite a good read.
Apologies if you have seen it before.
https://www.watchtime.com/featured/t...h-watchmaking/
Sent from my SM-G986B using Tapatalk
Originally Posted by Andyg156
Interesting article, thank you for sharing.
It is an interesting read, thanks for sharing.
I guess that Bremont, Christopher Ward and Farer must be 'known' brands in the US? I find it curious the differences between the point of views of the people in charge. Bremont seemingly wants to bring as much manufacturing back to the UK as is possible. Christopher Ward seems more interested in the brand and price point than in being a UK manufacturer. Farer seems to want to be called a UK brand but only want to do the design work in the UK and have the component parts manufactured overseas.
I suppose that the ultimate question is - what is a British (or UK) brand? There's a comment in the article about Aston Martin being considered a British brand yet using a Mercedes engine. I think it's fair to say that Aston Martin hasn't been a British company for a long time. The brand might have the feel of being British but is it truly British? I would say no. Does it matter if a brand is British? To some, yes but to others no, in the same way as whether an in-house movement matters.
What I like about Bremont is that they are a UK based manufacturer and their aim is to increase that manufacturing base within the UK. That can't be said about the other two brands in the article which in my opinion is what makes Bremont the better brand of the three. Of course, that comes with a price tag to match.
Great read, thanks for sharing.
I missed this - thanks for sharing Andy, it’s an interesting view!
J.
Enjoyed reading that, thanks for the share.
I find it interesting from a semantic as well as a value-driven concept how notions of "in-house" and "British" are understood and used. Neither term as a concept or value is important to me when I think about buying a watch, I simply want quality, reliability and a design aesthetic that appeals to me. Having said that, however, I do value the engineering and design behind Bremont, but would do so wherever they took place. It's interesting, too, the reference to the automotive industry, but perhaps not especially useful given I can't think of a single "British" brand with a reputation for outstanding reliability.
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