Found this today.

Interesting

[https://timeandtidewatches]

Details around the strap are scarce, but the press release describes how, in the event of a marine mishap, a simple pull of a ripcord causes the rubber strap to inflate, like a life cuff, improving your buoyancy, and the chances of the watch surviving the mishap unharmed.

[https://timeandtidewatches]

No official word on who Bremont worked with in the development of this technology, but given the brand’s close working relationship with a range of aviation partners, I have no doubt they’re well connected in the marine safety sector. However, I suspect that the technology is proprietary to Bremont.

Also unclear is whether this innovative strap will be offered on other timepieces, or for purchase separately. For one, I would love to see this offered across their marine releases



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