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Thread: SE301 Proceeds Charity Donation - Maggie’s of Oxford, in honor of Simon Cudd

  1. #1
    Administrator jwalker9's Avatar
    Join Date
    Feb 2011
    Atlanta, GA

    SE301 Proceeds Charity Donation - Maggie’s of Oxford, in honor of Simon Cudd

    On behalf of Alt1tude forum, we are deeply saddened over the recent passing of Simon Cudd.

    Simon was well liked and respected by all he met. For many years he worked in several spaces within the watch industry, and was an ever present figure at trade shows and online via his social media channels. His unique style was always classy and colorful, which reflected his bright and vibrant personality.

    When Alt1tude was founded by Piers Berry in 2011, Simon was one of the first members of the forum. He helped to create and photograph interesting Bremont related content when the brand was in its infancy.

    More recently, Simon shared with all his friends and followers the unfortunate news of his illness with an aggressive form of cancer. As he publicly chronicled his battle, Simon often spoke of his desire to be an advocate and fundraiser for those living with cancer, and he specifically felt that Maggie’s was a most worthy charity that helped him immensely over the last year.

    As you may recall, Bremont often donate a portion of watch proceeds to chosen charities for their Limited Edition releases. Walking with the Wounded UK were the recipient of funds during the original SE release in 2014.

    During the recent launch of our SE301 project, Bremont had agreed to donate a portion of the proceeds from each watch sale to benefit a charity of our choice. We felt strongly that Simon Cudd would be the ideal recipient of those funds. After reaching out to Simon and his family over the last few weeks, we have agreed that it would please Simon to be a part of this gift. Therefore, we are honored to announce that Bremont and Alt1tude will be donating those proceeds from the SE301 sales to Maggie’s of Oxford, in honor and memory of Simon Cudd.

    From Maggie’s Oxford website:
    “Maggie's Oxford provides free practical, emotional and social support for people with cancer, their family and friends. In the grounds of the Churchill Hospital, our Centre is a warm and welcoming place, with professional staff on hand to offer the support needed to help a person find their way through cancer. Our Centre is a place to find practical help about benefits and eating well; a place where qualified experts offer emotional support; a place to meet other people or simply sit quietly with a cup of tea. We offer support for anyone affected by cancer, at any stage and their families and friends. Our Centre Visitors may have been recently diagnosed, completed treatment and be in remission or have a family member or friend that has received a diagnosis. Everyone is welcome at Maggie's.”

    For more information on Maggie’s and their work, please visit

  2. #2
    Senior Member Dacman's Avatar
    Join Date
    Mar 2014
    Spot on. Great cause.

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  3. #3
    Great idea, had spoken to Simon a few times though never met him in person.
    Being a achofield owner i had enjoyed his postings and straps !



  4. #4
    Glad to play a small part of this project and contribute to such a great cause. Thank you guys!

  5. #5
    Junior Member
    Join Date
    Feb 2019
    Vancouver BC Canada
    Wonderful tribute to a great guy!


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