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jwalker9
03-21-2014, 11:15 AM
Have any questions you'd like to ask Nick as Giles as we head into Basel week? Drop them here and we will make sure they get answered!

ALT1-S
03-21-2014, 12:05 PM
That's right Jeremy, we are having a Q and A session with Nick and Giles pre Basel, do feel free to ask away, and also if there is anyone else you would like to pose a question to - the watchmakers, marketing, design etc please feel free to ask away!

We look forward to hearing from you.

rockmastermike
03-22-2014, 12:22 AM
Considering Bremont's respectful/reverent use of tangible history such as Victory, EP 120, Codebreaker and P-51 and Bremont's work with elite technology partners like MB and Boeing being focused on the future of aviation......could a potential next step to be a partnership with the UK Space Agency, European Space Agency (ESA) or even NASA?

Antoniopd
03-22-2014, 06:53 AM
Sirs, would you please describe your creative design process? Is one of you the "creative agent" and the other "production manager?" Or do you perhaps collaborate on design and production decisions? Any general comments in this regard will be of great interest. Thank you.

Oracle
03-22-2014, 03:09 PM
Please tell us that Bremont will remain a family business - are your kids eager to follow you into the company and what encouragement are you giving them to do so, other than the huge pride they must have in you?

davidtsee
03-22-2014, 08:39 PM
I second Oracle's question.. I'm very interested (not worried) about their long term plans for longevity in the watch business- both historically and for economical reasons, what their long term plans are/consist of.

jwalker9
03-23-2014, 03:25 AM
Guys, give this a read (http://alt1tude.bremont.com/forum/showthread.php?t=337)...it's an almost 3 year old Q and A to Giles from our forum members. Many of the things we are anticipating this year at Basel are specifically mentioned in these questions and answers! Pretty wild!

Oracle
03-23-2014, 09:00 AM
Guys, give this a read (http://alt1tude.bremont.com/forum/showthread.php?t=337)...it's an almost 3 year old Q and A to Giles from our forum members. Many of the things we are anticipating this year at Basel are specifically mentioned in these questions and answers! Pretty wild!
Well found Jeremy. Questions haven't moved on a great deal in some ways!!

G-F
03-23-2014, 11:51 PM
-Will there ever be a point (or have you reached it already) where you'll think: yes that's it, that's where I wanted to take this company.

-Did you know that the MB2 would be the most popular Bremont model?

-Is there a design feature that you have acknowledged you'd never do? (like a skeleton or square dial)

-You used WW2 (planes and Bletchley Park) as inspiration for LE watches, any chance to see a WW1 themed watch? I'd like to see what you would come up with.

-Everyone loves the Tested beyond Endurance motto, let's say you had unlimited budget, what would be the ultimate Tested beyond endurance test you'd like to be associated with? (I personnally loved the Zenith association with Felix Baumgartner edge of space dive.)

-What's the best part of being co-owner of a famous watch company? What's the worst?

-What keeps you awake at night? (professionnally speaking of course)

-Ok now, I asked for a smaller sized/women Bremont, you did it. I asked for a gold Bremont (some people even laughed at me) you did it. I asked for a SE for Alt1tude forum members, you did it. I asked for a Bronze model, where is it?

66ELAN
03-25-2014, 04:27 AM
Nick and Giles, I love my new ALT1-P (my first Bremont) and commend the two of you what you've accomplished in a few short years. A couple of questions: With Britain's maritime heritage and the fact that you've already tested the waters with the Victory, the B-1 Marine Clock as well as involvement with the Classic Boat award, etc. can we expect to see more limited editions based on nautical themes?? Secondly, do you ever envision a time when you will offer bespoke watches where the consumer will be able to select one of your movements and combine it with case, dial, hand and strap colors? I realize a watch like this would be time consuming to build and expensive to buy but I'm sure there would be some willing to pay for the service.

Vig2000
03-25-2014, 06:03 PM
Have there been/are there currently any other watch companies/brands that have inspired Bremont or that you respect? If you didn't have a Bremont on your wrist now, what would be there instead?

Jim
03-25-2014, 07:50 PM
Given Bremonts expansion in the uk, would they be looking at recruiting a young and talented account manager such as myself to assist in maintaining relationships with retail partners?! :-)

Scott
03-25-2014, 08:51 PM
What plans, if any, are there to establish a US based service center?

jwalker9
03-26-2014, 03:07 PM
N and G: Now that the much discussed MBIII has been unveiled, are there plans to make a GMT MBI equivalent with red barrel and yellow accents for Martin Baker ejectees?

G-F
03-26-2014, 06:28 PM
I saw the new Tornado squadron watch has the option of a yellow barrel. I am curious to know how does that yellow barrel compares with the Selfridges yellow?

Woody
03-26-2014, 08:56 PM
Having just announced the first project collaborations with Boeing, what rationale has there been in the Boeing Model numbers used for the names and is this something you are going to continue for the duration of the partnership? How come you didn't save the Model One for the first Bremont/Boeing LE as it would seem fitting?

Jim
03-27-2014, 02:27 PM
I'd also like to know how much of the design work is done 'in house', in terms of the product aesthetics.

rockmastermike
03-28-2014, 12:53 PM
Thanks to Serena for setting this up and to Nick and Giles for taking time during an incredibly busy time to answer question!

G-F
03-28-2014, 12:54 PM
Thanks to Nick and Giles for their answers. :)

It's always amazing to have the owners actually take time out of their certainly very busy schedule to answers members' questions.

I am happy to read that there is a chance they'll make (me) a bronze watch. ;)

Reminds me of this:
So you're telling me there's a chance? (https://www.youtube.com/watch?v=KX5jNnDMfxA) :D

ALT1-S
03-28-2014, 12:57 PM
Here are the answers to the first part of the Q and A session - for those being sent after N and G headed to Basel, these will be posted next week.

" Considering Bemont's reverent use of tangible history such as the Victory, Ep120 and Bremont's work with elite technology partners such as MB and Boeing being focused on the future of aviation could a potential next step be with the UK space agency, ESA or NASA?"

NE - What is lovely about the Limited Editions is that there isn't a set path we have to take design/inspiration wise. What we tend to focus on are projects with some real historical and interest value attached – normally areas we are passionate about. It is also quite fun mixing it up between aviation inspired and other projects.

Sirs, please would you describe your creative design process? is one of you the creative agent and the other production manager or do you perhaps collaborate on design and production decisions. any general comments in this regards would be of great interest.

Hi there – the design process works very smoothly here at Bremont (or so we like to think!). Both of us love the elements that go together to design a watch and are both actively involved. One may lead a project more than the other, but both are involved throughout with hundreds of design iterations going backwards and forwards until we are happy. It is never design through committee, only us two, because I think you just end up diluting your end message if you are not careful.

Please tell us that Bremont will remain a family business. Are you kids eager to follow you in to the company and what encouragement are you giving them to do so other than the huge pride they must have in you

We certainly have no intention on it being anything but a family run business, and I think it is always a parents dream of having their children involved and working with them. It is very kind of you to talk about the 'huge pride' they may be feeling, but I think they are all still a little too young other than to think that all their fathers do is play with watches and aircraft!

I am very interested about long term plans for longevity in the watch business both historically and for economical reasons - what are the long term plans and what do they consist of?

From Bremont's perspective we have very ambitious plans to bring watch part manufacture back to British shores. We have a very large investment plan over the next few years, starting this year, where cases, dials and movement parts are to be manufactured in-house at Bremont. We are very fortunate with our in-house watch-making experience and full control of all of our parts supply is our number one priority. It would be wonderful to have played a material part in the resurgence of an industry that all but died out in Britain 50 or so years ago.


Will there ever be a point (or have you reached it already) where you'll think: yes that's it, that's where I wanted to take this company.

There will be but not for a very long time, Nick and I really want to put British Watch making back on the map and we feel there are many goals that we still wish to hit. It has also moved beyond us now and there are an amazing team taking the business forward so the company will always have new goals to fulfil.

Did you know that the MB2 would be the most popular Bremont model?

We knew when we built the MBII that it was a watch that everything going for it, the years of testing with Martin Baker and the inspiration that it gave us created a watch that was both classical but very different.The three piece case gives us a wonderful ability to design cases with different materials giving a modern look but keeping a classic dial design. Interestingly though, out of the watches we sold last year the MB series only narrowly beat the ALT1-C collection. The ALT1-C was one of the first watches that we designed and we are proud that the ALT1-C Cream is a watch that never dates.

Is there a design feature that you have acknowledged you'd never do? (like a skeleton or square dial)

I can safely say we will never design a square watch, in our minds the natural shape for a watch is round. There are 3 shapes for a watch "ROUND ROUND and ROUND"

You used WW2 (planes and Bletchley Park) as inspiration for LE watches, any chance to see a WW1 themed watch? I'd like to see what you would come up with.


What this space both Nick and I are inspired by many things.

Everyone loves the Tested beyond Endurance motto, let's say you had unlimited budget, what would be the ultimate Tested beyond endurance test you'd like to be associated with? (I personnally loved the Zenith association with Felix Baumgartner edge of space dive.)

We did get approached for the Felix event but they wanted too much money! There are always events that would like to get involved in or put on ourselves but budget is always an issue. We are lucky that many of our military partnerships fulfil a lot of our Tested Beyond Endurance targets, we would love to put on vintage air and car race.

What's the best part of being co-owner of a famous watch company? What's the worst?

We have a beautiful selection of watches to choose from :) It is a wonderfully creative business to be involved in where you actually create and produce something that you love but the pressure is also on to be a wonderful manufacturing company, retailer and a great marketeer on a local and international basis. Very quickly the responsibilities grow as you realise you have a lot of people to look after, luckily we love what we are doing.

What keeps you awake at night? (professionally speaking of course)

We are a manufacturer, there are over 250 components in each watch we manufacture, all it takes is one component not to be right and you can not deliver the watch, it is a very complicated business to work in and that keeps you awake most nights.

Ok now, I asked for a smaller sized/women Bremont, you did it. I asked for a gold Bremont (some people even laughed at me) you did it. I asked for a SE for Alt1tude forum members, you did it. I asked for a Bronze model, where is it?

The things we do for you! We have no bronze model in the development but I know in this business the last thing you can ever say is never!

ALT1-S
03-28-2014, 01:06 PM
I moved the posts around a little bit so it was easier to read - part 2 next week....

jwalker9
03-28-2014, 01:20 PM
I moved the posts around a little bit so it was easier to read - part 2 next week....

As always, thanks to Nick and Giles for paying attention to their customer base, particularly to our forum members! We are always pleased to hear from you guys!
Serena, thanks for facilitating this Q and A! (The answers read better this way also :) )

Oracle
03-28-2014, 01:25 PM
Great Q & A session. Thanks to all.

jwalker9
03-28-2014, 11:57 PM
Reminds me of this:
So you're telling me there's a chance? (https://www.youtube.com/watch?v=KX5jNnDMfxA) :D

Truly one of my all time favorite movies!! I could quote it for days! :)

Woody
03-29-2014, 12:09 AM
Great q and a. Thanks Serena and of course to Nick and Giles, I'll look forward to part 2 next week!

Antoniopd
03-29-2014, 04:26 PM
Where else can you Q&A with the owners of a world class watch company? Amazing. Thanks Serena, Nick and Giles!

Jim
04-14-2014, 01:27 PM
Any news on part two of this Serena?

Jim
05-06-2014, 07:58 AM
Any news on part 2 Serena?

ALT1-S
05-06-2014, 05:44 PM
I have chased on this since Basel, seems like N and G are busy! Hopefully I will get something this week, apologies for the delay.

Jim
05-06-2014, 06:22 PM
No problem, and thanks Serena. :-)

Antoniopd
05-07-2014, 02:06 AM
No need to apologize; thanks for all you do.